Embedded analytics

Put an AI analyst inside your product

Generate charts with plain English and embed them in your SaaS product. Row-level security, white-label theming, and 750+ data source integrations, without building a BI layer from scratch.

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Powering analytics for 5000+ teams worldwide

Rated 5/5 across 19 verified reviews from case studies, Product Hunt, G2, and Y Combinator founders

“No migration, no setup project — we pointed Basedash at our databases and just started asking questions.”
Rahul Behal
Co-founder · Gumloop
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“For a security-conscious company like ours, Basedash instantly clicked. Reports that took weeks are ready in hours.”
Claudio Godoy
AI Agents Lead · Taxfyle
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Quick answer

Basedash is an AI-native embedded analytics platform for SaaS teams that need customer-facing dashboards, AI chat, and no-SQL chart creation inside their product. It provides React and iframe embeds, token-based authentication, row-level security, white-label theming, and refresh intervals from one minute to daily — without building a BI layer from scratch.

From question to embed in minutes

Three steps to ship analytics inside your product.

Build a chart or dashboard
Use AI chat to generate charts from plain English, or build dashboards manually. No SQL required. The AI writes optimized queries for your warehouse.
Generate an embed snippet
Basedash generates a secure iframe or React component snippet. Configure row-level security, theme, and refresh interval before embedding.
Ship it in your product
Paste the snippet into your app. Your customers see live, interactive charts powered by their own data and branded to match your product.

Built for SaaS embedding

Everything you need to ship customer-facing analytics without building an analytics backend.

Row-level security

Filter embedded dashboards by tenant, user, or any attribute. Each customer sees only their data, enforced at the query level.

White-label theming

Make embedded analytics feel native to your brand. Customize colors, fonts, borders, and backgrounds, and hide Basedash's naming so dashboards blend into your UI, fully white-labeled for enterprise deployments.

Interactive filters

Let users drill down with date pickers, dropdowns, and search filters, all rendered inside the embed without leaving your app.

Real-time refresh

Set auto-refresh intervals from one minute to daily. Dashboards stay current without your users clicking a reload button.

React and iframe support

Embed with a lightweight React component or a standard iframe. Both options support token-based authentication and responsive layouts.

AI-generated charts

Build the charts you embed using natural language. Describe what you want, and Basedash generates the visualization, ready to embed in minutes.

Technical details buyers ask about

How embeds, authentication, data isolation, and refresh work in Basedash.

Embed surfaces: React component and standard iframe embeds for product pages, customer portals, admin panels, and internal tools.
Authentication: Token-based authentication keeps each embedded view tied to the right customer, role, and application context.
Data isolation: Row-level security scopes every query by tenant, user, account, or any attribute in your warehouse.
Refresh controls: Set refresh intervals from one minute to daily so embedded dashboards stay useful for live customer workflows.
Builder experience: Teams can create embeddable charts with AI chat, manual dashboard controls, filters, and no required SQL.
Data coverage: Connect 750+ data sources, including warehouses, databases, apps, and product data.

Embed analytics everywhere

From customer-facing dashboards to internal tools, Basedash embeds fit any use case.

Customer-facing analytics

Give your customers usage dashboards, billing breakdowns, and performance metrics inside your product. No separate analytics login required.

Show each customer their monthly API usage and cost breakdown

Internal operational dashboards

Embed live KPIs into internal tools like Notion, Retool, or custom admin panels so teams see the numbers where they already work.

Embed our support ticket SLA dashboard in the team portal

Partner and reseller reporting

Share filtered views with partners and resellers. Each partner sees their own performance data, scoped by row-level security.

Create a partner revenue dashboard filtered by partner ID

Multi-tenant SaaS reporting

Build once, embed for every tenant. Basedash handles per-tenant data isolation so you ship analytics without building a BI layer from scratch.

Generate a usage analytics page for each tenant in our SaaS app

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

EngineeringHow many auth configs or connected accounts exist for provider X?EngineeringFind domains or metadata for a list of organizations from builder records.Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.ProductDid anything else spike when a specific feature usage increased?OperationsFilter paid organizations and show their current usage details.MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductWhich features correlate most with conversion to paid?ProductAre there any features we added recently that increased engagement?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.MarketingWhat should be on a performance dashboard for our account managers?ProductShow retention by cohort and first-usage month.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?OperationsWhich tickets are trending by category and time to resolution?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?ProductWhat is our WAU/MAU and how is it trending?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringMake table links open detailed views in our admin tool.SalesWhat accounts had the largest expansions this quarter?OperationsSurface users who recently hit errors or experienced slow response times.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.MarketingWhat is our CAC?SalesList all workspaces with an upcoming renewal in the next month.EngineeringHow many auth configs or connected accounts exist for provider X?EngineeringFind domains or metadata for a list of organizations from builder records.Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.ProductDid anything else spike when a specific feature usage increased?OperationsFilter paid organizations and show their current usage details.MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductWhich features correlate most with conversion to paid?ProductAre there any features we added recently that increased engagement?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.MarketingWhat should be on a performance dashboard for our account managers?ProductShow retention by cohort and first-usage month.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?OperationsWhich tickets are trending by category and time to resolution?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?ProductWhat is our WAU/MAU and how is it trending?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringMake table links open detailed views in our admin tool.SalesWhat accounts had the largest expansions this quarter?OperationsSurface users who recently hit errors or experienced slow response times.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.MarketingWhat is our CAC?SalesList all workspaces with an upcoming renewal in the next month.

EngineeringFetch IDs created in a given month for a specific provider or integration.ProductShow onboarding conversion rate compared to last month.EngineeringWhich services or endpoints have the highest error rates this week?SalesWho are the most engaged accounts in the last 14 days?SalesWhich accounts are likely to expand based on recent product activity?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringShow recent error logs and users impacted in the last week.SalesHow many leads are currently close to closing?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsGive me a table of all new users with their signup source/medium.MarketingList Google Ads campaigns and show CPC trends for each.OperationsShow customers with at least two visits or repeat usage in the last month.MarketingWhich categories or segments contributed the most revenue or transactions?MarketingWhich campaigns or channels drove the most leads and conversions this month?EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductWhich cohorts have the highest week-8 retention?OperationsWhich customers have open issues tied to performance or reliability?MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsWhich customers are running into more bugs recently?SalesWhich organizations that have not converted to paid are the most active?SalesWhich accounts are a churn risk?SalesWhich opportunities are stuck beyond the expected stage duration?Data & AnalyticsShow me revenue and subscription growth.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?ProductIdentify the magic moment that predicts long-term engagement.EngineeringFetch IDs created in a given month for a specific provider or integration.ProductShow onboarding conversion rate compared to last month.EngineeringWhich services or endpoints have the highest error rates this week?SalesWho are the most engaged accounts in the last 14 days?SalesWhich accounts are likely to expand based on recent product activity?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringShow recent error logs and users impacted in the last week.SalesHow many leads are currently close to closing?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsGive me a table of all new users with their signup source/medium.MarketingList Google Ads campaigns and show CPC trends for each.OperationsShow customers with at least two visits or repeat usage in the last month.MarketingWhich categories or segments contributed the most revenue or transactions?MarketingWhich campaigns or channels drove the most leads and conversions this month?EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductWhich cohorts have the highest week-8 retention?OperationsWhich customers have open issues tied to performance or reliability?MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsWhich customers are running into more bugs recently?SalesWhich organizations that have not converted to paid are the most active?SalesWhich accounts are a churn risk?SalesWhich opportunities are stuck beyond the expected stage duration?Data & AnalyticsShow me revenue and subscription growth.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?ProductIdentify the magic moment that predicts long-term engagement.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Best embedded analytics platforms

A shortlist for SaaS teams evaluating embedded BI tools.

Platform	Best for	Embedded strengths	Evaluate carefully
Basedash	SaaS teams that want AI chat, no-SQL chart creation, and customer-facing dashboards in one embedded BI platform.	React and iframe embeds, token-based auth, row-level security, white-label theming, AI-generated charts, and refresh intervals from one minute to daily.	Best fit when embedded analytics should ship as a product feature, not a custom BI project.
Explo	Product teams building highly customized customer-facing analytics portals.	Strong embedded analytics workflows, white-label controls, dashboards, and customer-facing reporting patterns.	Evaluate AI analyst depth, pricing, and how much custom implementation your team wants to own.
Metabase	Teams that want an open-source BI tool with basic dashboard embedding.	Self-hosting, familiar dashboard builder, SQL and notebook-style querying, and iframe embedding.	Multi-tenant permissions, white-label polish, and AI-native customer workflows usually require more DIY work.
Sigma	Data teams that prefer spreadsheet-style BI on cloud warehouse data.	Workbook-style analytics, governed warehouse access, and embedded workbook experiences.	Often better for analyst-led workflows than low-code customer-configurable analytics for non-technical users.
Looker	Enterprises with established LookML modeling and centralized BI governance.	Looker Embed, semantic modeling, SSO patterns, and mature enterprise administration.	Implementation usually depends on LookML expertise and a larger analytics engineering motion.
Tableau	Organizations already standardized on Tableau dashboards.	Embeddable visual analytics, broad enterprise familiarity, and a large ecosystem.	Customer-scoped SaaS embedding, AI chat, and product-native theming can require more configuration.

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Embedded analytics FAQ

What is embedded analytics?

Embedded analytics means integrating charts, dashboards, and data visualizations directly into your application so users can explore data without leaving your product. Instead of building analytics from scratch, you embed a third-party BI tool's output inside your UI.

How does Basedash handle multi-tenant data isolation?

Basedash supports row-level security that filters data at the query level. Each embedded dashboard is scoped to a specific tenant, user, or attribute — so customers only see their own data. This is enforced server-side, not just in the UI.

Can I customize the look and feel of embedded dashboards?

Yes. Basedash supports white-label theming including custom colors, fonts, borders, and backgrounds, plus the ability to hide Basedash's own naming so embeds feel like a native part of your product. Full white-labeling is a common requirement for enterprise customers, and embedded charts are designed to blend seamlessly into your product's design system.

Do I need to write SQL to create embedded charts?

No. Basedash generates charts from natural language descriptions. Describe what you want — 'monthly revenue by customer tier' — and the AI writes the SQL, runs it against your warehouse, and produces an embeddable visualization.

Which frameworks does Basedash embedding support?

Basedash provides both a React component and a standard iframe embed. The React component supports token-based authentication and responsive layouts. The iframe option works with any frontend framework or static site.

Which embedded analytics platform is easiest to implement for SaaS teams?

For SaaS teams that want embedded dashboards, AI chat, and no-SQL setup in one product, Basedash is designed to be fast to implement. Teams can connect data sources, generate charts with natural language or manual controls, configure row-level security, and ship a React or iframe embed without building a custom analytics backend.

Can Basedash support APIs and real-time data visualization for embedded dashboards?

Yes. Basedash embeds support token-based authentication, account-scoped permissions, interactive filters, and auto-refresh intervals from one minute to daily. This makes it suitable for customer portals, product analytics pages, operational dashboards, and other embedded views that need fresh data without asking users to reload.

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