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Insights · Basedash
Insights
March 24, 2026
Onboarding completion dropped 18% this week
Step 3 of setup — connecting a data source — saw the largest decline. Users who skip this step are 4.2× more likely to churn within 14 days.
67%
Completion rate
MRR crossed $500K for the first time
Monthly recurring revenue hit $502K yesterday, up 12% month-over-month. Expansion from mid-market accounts is the primary driver.
$502K
Current MRR
Google Ads CPA dropped 34% after keyword refresh
Last Monday's keyword changes are paying off. Cost per acquisition fell from $128 to $84 while lead quality held steady.
$84
Cost per acquisition
How it works
Every night, an AI agent analyzes your data. Every morning, one insight arrives.
01 Connect
02 Analyze
03 Deliver
Onboarding completion dropped 18% this week
Step 3 saw the largest decline. Users who skip churn 4.2× faster within 14 days.
Coverage
The AI agent explores product, revenue, marketing, support, and ops — surfacing what matters most.
Spot friction in onboarding, activation, and feature adoption before it hits retention.
Track milestones, expansion revenue, and churn risk across customer segments.
Measure campaign performance, ad spend efficiency, and channel attribution automatically.
Surface error spikes, support trends, and user-reported problems tied to product changes.
Celebrate and contextualize the business milestones worth telling the whole team about.
Monitor infrastructure, pipeline health, and internal process metrics across teams.
Up close
Every insight comes with context, evidence, and concrete next steps.
Step 3 of the setup flow — connecting a data source — saw the largest decline. Users who skip this step churn at 4.2× the normal rate within 14 days. This is the biggest week-over-week regression in onboarding since October.
Completion rate
Users affected
Churn correlation
Recommended actions
Review step 3 UX copy and error states for confusing language
Check if recent schema changes broke auto-detection for common databases
A/B test an inline help tooltip showing example connection strings
Delivery
Read insights in Basedash, or get pinged the moment something important surfaces.
Today's insight is ready.
High priority · Funnel
Onboarding completion dropped 18% this week
Step 3 of setup — connecting a data source — saw the largest decline. Users who skip are 4.2× more likely to churn within 14 days.
Good morning,
Your insight for today is ready. Here's what surfaced overnight:
High priority
Onboarding completion dropped 18% this week
Step 3 — connecting a data source — saw the largest decline. Users who skip it churn at 4.2× the normal rate within 14 days.
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